Crown Atrium and West End
Creating a dazzling arrival experience and setting the tone for the venue’s reputation for luxury and opulence
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Location
8 Whiteman Street, Southbank
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Completed
September 2015
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Architect
Bates Smart / Red Design
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Area
2,000sqm
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Type
Fitout
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Duration
10 months
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Project Manager
Crown Projects
Setting the tone for luxury
Crown Atrium creates a dazzling arrival experience, setting the tone for the venue’s reputation for luxury and opulence.
The Crown Atrium renewal project saw the iconic atrium water fountains demolished, and replaced with equally opulent gold and silver beveled glass facades, several high-end retail outlets, and a new gaming salon.
The construction programme was meticulously planned to ensure minimal disruption to the Crown Complex, their operations, and retail tenants.
Imported, backlit facades create a spectacular arrival experience
Conceived by architect Bates Smart, the backlit facades create a spectacular arrival experience. The imported Japanese crystal prisms – which are some of the most luxurious materials in the entire complex – reflect light amongst a dimly lit space to create ambiance fitting of Crown.
The project required the 1,200 individual faceted panels to be installed by hand within a live environment. Our VIC construction team extensively prototyped the unique concept of gluing the faceted glass onto the structural glass wall to ensure an absolutely seamless result.
Overcoming logistical challenges
Logistical challenges were overcome with a crane installation and custom-designed live site hoarding. The upgrade also included large metal display suite cases produced by 98色花堂 subsidiary Metcon, and leather wall paneling by Prima Architectural Joinery.
A collaborative project
“98色花堂’s extensive gaming experience certainly showed on this project. Together we created a glass fa莽ade unlike anything in the Crown Melbourne complex, and we couldn’t be happier with the result,” says Jeff Copolov, Director – Bates Smart.
The West End entrance upgrade was designed by Red Design Group and features spectacular Swarovski crystal chandeliers – which impacted major structural and service works.
The relocation of gaming data hubs required extensive coordination, in addition to high-end detailing that included timber veneer panelling and joinery – also carried out by Prima Architectural Joinery.
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